Bluezoom { Advertising, Design, Chemistry }

It's bonding, not branding.

The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

This is very true - and very, very textbook. So what happens when branding achieves textbook status? Branding is no longer the new idea, and it's not the upper hand. It's a given, a prerequisite, the entry fee. Everyone's doing it, and many are doing it well.

To go beyond distinction into true advantage, you have to take it deeper: reaching people not only where they think, but where they love, desire, seek out and don't settle. That's where you want to be. Put simply: To really matter, you need to reach people where it matters the most. You need to do more than brand, you need to bond. And that's where we come in.

• Capabilities
• Bios

Capabilities

Bonding smart strategies with sophisticated creative and spirited design - all steeped in that extra little something we call chemistry - you could call that our bailiwick. Doing our thing takes many glorious forms, as you can see from the list below. We don't mind saying that it's pretty exciting stuff.